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Reveals the mass mobilization tactics that helped free Soviet Jews and reshaped the Jewish American experience from the Johnson era through the Reagan¿Bush years What do these things have in common? Ingrid Bergman, Passover matzoh, Banana Republic®, the fitness craze, the Philadelphia Flyers, B-grade spy movies, and ten thousand Bar and Bat Mitzvah sermons? Nothing, except that social movement activists enlisted them all into the most effectiv...

Since 1999 hundreds of thousands of young American Jews have visited Israel on an all-expense-paid 10-day pilgrimage-tour known as Birthright Israel. Based on seven years of first-hand observation in modern day Israel, the author provides an on-the-ground look at this hotly debated and widely emulated use of tourism to forge transnational ties.

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